My experience in product design, product strategy, UX & UI, design thinking, and technology gives me intimate knowledge of users’ needs & design solutions.
I’ve worked on different size projects in many types of industries – from the country’s biggest website to small apps. Read more about my skills and work experience at my LinkedIn profile. Or see my portfolio.
These years of designing and running UX and UI projects are channeled in product design strategy. I help discover business and user needs, prioritise features, and deliver successful products.
I am always listening and finding ways to challenge my assumptions. “Design like you’re right, listen like you’re wrong.”
I like to be pragmatic about design at scale, which means a focus on design systems. Design systems mean faster, higher quality design and production with more consistency for users and businesses. People work better together when using well-designed systems so we’re constantly iterating the way the team works and the tools we use.
The 100s of usability tests I’ve done means I’m skilled at uncovering what people mean when they don’t really know what they’re saying. There’s no substitute for putting a real person in front of your interface to observe their experience. You quickly learn that most people don’t really care about the technology or effort that you’ve put in. They’d rather be at home with their kids than spend long hours using something they don’t really understand. From filing a tax return to sharing photos with their family, they use technology to get things done so they can get back to the things that matter.
I’m endlessly fascinated how systems of people and technology interact on an individual & social level, reflected in my love of both history and science fiction.